Las Vegas dental marketing: Why vegasdentaldirectory.com is a “no-brainer” when it comes to your advertising budget.
When it comes to marketing your dental practice in Las Vegas, you want to get the most return on investment for your money. Not being a dentist myself, or having any experience with advertising, I was surprised to find out that advertising can be quite expensive. It’s all relative of course. It doesn’t matter how much you spend if it’s effective and nets you enough patients to get your investment back and then some. The average cost of a dentist to get one new patient is anywhere from $150-$300, but it won’t be anywhere close to that with us!
Vegas Dental Directory is without a doubt, the most cost-effective way to promote your dental practice in Las Vegas. To the right, I break down the costs of the various advertising choices that I have seen used by Dentists in the Las Vegas area. What sets us apart from many of these marketing companies is that we are a small local business dedicated to serving the Las Vegas community. Many other companies are large national corporations with high overhead costs of their own, which in turn, costs you more. You will see how joining vegasdentaldirectory.com is literally a “drop in the bucket” compared to the other options.
Vegas Dental Directory is a complimentary marketing choice to the strategies you already employ, including your own website. We believe that the return on investment with us will be higher than any other advertising method you currently use. That is to say that your return on investment will at a higher percent. You can see in the comparisons that the potential to acquire new patients with us is promising.
Why such a low cost for such a great service??
You may wonder why the costs are so low, but we have a bit of a different mission than most other directories or marketing services. While we do offer you the opportunity of exclusivity within our site, we also want to be a comprehensive resource for the people of Las Vegas, so that they can find a great dentist to suits their needs, so we do strive to have a large number of dentists on our site.
We think that vegasdentaldirectory.com will become the best and most used way to find a Dentist for those searching on the internet, as well as a place where people can find all kinds of information related to dentistry in Las Vegas. We are building a community here, and we don’t want cost to be the factor in deciding whether or not to join vegasdentaldirectory.com, because we want you to be a part of that community.
Cost Annually: $120
Average Patient Spend: $500
New Patients (per year) – 1 Year ROI
1 – 316% ROI
2 – 733% ROI
3 – 1150% ROI
4 – 1566% ROI
5 – 1983% ROI
6 – 2400% ROI
It stands to reason that you could potentially get many more than this, and your return on investment would literally skyrocket.
Increased Exposure With Ads
The figures above don’t include the available advertising on our site. We offer a number of ways to promote yourself within our site to get your business front and center, all very affordable of course. It’s simple. We do the work of getting the traffic to our site, and you put your business at the top of vegasdentaldirectory with a professional, compelling profile, and you’ll be sure to see results.
The potential to gain even more clients with advertising is exponentially more, especially given that it’s so affordable. Let’s do the math for 4, 8, and 12 new clients for the entire year with advertising continually at our highest level.
Base Cost Annually: $120
Front Page Ads Constant Annually: $360 (Our most expensive ads are only $30/mo.)
Average Patient Spend: $500
New Patients (per year) – 1 Year ROI
4 – 316% ROI
8 – 733% ROI
12 – 1150% ROI
As you can see, becoming a member of our site is well worth it, and the potential is limitless from our perspective.
Avg. Traditional Method Projections
Estimated cost to acquire 1 NEW client: $200
Estimated amount spent per year: $500
Estimated annual ROI: 150%
Costs for other forms of advertising.
Of course, you’ll get more impressions and views with these forms of advertising. We aren’t suggesting that we’re a replacement for these methods, rather we are another channel that you can use to get more business that doesn’t really impact your advertising budget. You are probably already well aware of these, but we provide them to illustrate the potential of our service.
Direct Mailer – $0.45 per household mailed at 10,000 = $3000-$4500
ValPak & Money Mailer – About $400-$800 per 10,000 homes.
Digital Billboard – $1450-$5800 per month.
Static Billboard – $3000-$10000 per month depending on size and location
Google Ad Portal – $2.00-$4.00 per click. Basically, a high bid google ad spot leading to a page where anywhere up to 7 businesses are listed and share the cost.
Marketing Software/Consultant – $400 per month base plus fees for various related tasks up to $10,000 per month.
We understand that these methods get you many more impressions and views. The methods outside of the internet are designed to get a whole lot of people to see your business, most of which aren’t even looking. The hope is that a few may be “in the right place, at the right time”, or maybe someone will remember your name when the time comes, and your ads long gone. Static billboards at least allow a certain number of people to see it frequently, so name recognition will be much easier. With mailers, you have the same issue with getting someone right at their time of need.
Marketing consultants are very skilled at getting people in front of your business, but they usually have a high price. As far as the many other directories available, many of them operating nationally, they cast a wide net to many businesses hoping for a few willing to pay to be included on their site. They may claim this small number of members is due to their rigorous selection process, when in fact, it’s not true. In addition, the profiles they offer are very basic.
At Vegas Dental Directory, we offer a beautiful, feature rich listing page with a ton of features, all included in the low price of $10 per month. We are a local business, so we offer better service and have the ability to make changes that will help you land more clients. On top of that, we have the most user-friendly way to find a dentist anywhere.
Browse around our site to see what we can offer your dental practice. Please don’t hesitate to contact us if you have any questions.